Advance Optical
  Welcome to Advance Optical, an Rx optical lab since 1922.

Since Louis and Sam Gwirtzman founded the company in 1922, Advance Optical has always been known for its quality and personal service. Over the years the company has grown from a small stock house to a state of the art full service laboratory, with an in-depth stock of frames, optical tools and accessories, and lens guru on board.
Advance Optical is proud to be:
  • an authorized Varilux laboratory
  • an authorized VSP lab
  • a Transitions Platinum Elite lab
  • a Hilco RX Sports lab
  • a member of the Optical Laboratories Association
  • a member of the Global Optics buying group
Advance uses a software program called Visions, by Digital Vision Inc., to automate orders. Orders are received by phone, fax, mail and on-line instantly through DVI's REMO remote order entry.


Our Mission and History
Advance Optical has upheld the same basic principles for over 80 years of doing business.
Morely, Ann and Arthur
Morely Gwirtzman and Ann and Arthur Kolko, along with a loyal crew of long time employees, continue to provide personal customer service and top quality products from the company headquarters in Rochester, New York. Morley, Ann and Arthur offer over 116 combined years of wholesale optical lab experience. Read a brief history, and our mission statement, here.

Advance Featured in 20/20
Arthur Kolko's "The Optical X-Files" was featured in the August, 2000 issue of 20/20 magazine. Click here to read the article.

Advance Notice: Our Newsletter
Advance Optical's newsletter, the Advance Notice, has been keeping our customers up to date for over twenty years. Click here to read our current newsletter.

(c) 2002 - 2004, Advance Optical Sales Inc