Since Louis and Sam Gwirtzman founded the company in 1922, Advance
Optical has always been known for its quality and personal service.
Over the years the company has grown from a small stock house
to a state of the art full service laboratory, with an in-depth
stock of frames, optical tools and accessories, and lens guru
Advance Optical is proud to be:
- an authorized Varilux laboratory
- an authorized VSP lab
- a Transitions Platinum Elite lab
- a Hilco RX Sports lab
- a member of the Optical Laboratories Association
- a member of the Global Optics buying group
Advance uses a software program called Visions, by Digital Vision Inc., to automate orders. Orders are received by phone, fax, mail and on-line instantly through DVI's REMO remote order entry.
Advance Optical has upheld the same basic principles for over 80 years of doing business.
Morely Gwirtzman and Ann and Arthur Kolko, along with a loyal
crew of long time employees, continue to provide personal
customer service and top quality products from the company
headquarters in Rochester, New York. Morley, Ann and Arthur
offer over 116 combined years of wholesale optical
lab experience. Read a brief history, and our mission statement,
Arthur Kolko's "The Optical X-Files" was featured in the August,
2000 issue of 20/20 magazine. Click here
to read the article.
Advance Optical's newsletter, the Advance Notice, has been
keeping our customers up to date for over twenty years. Click here
to read our current newsletter.