Vision Monday Article about Advance Optical
A Closer Look at Lenses...
Advance Optical Sales Company
Arthur Kolko from Advance Optical Sales Company, in Rochester, N.Y. is an acknowledged lens guru. Over 30 years of experience in the optical industry has given him the knowledge and ability to provide as much product information as possible without discrimination to his customers. One of the most impressive communication tools Advance uses to provide information to their customers is its online blog. The online blog was designed to provide customers with the latest information in the lens industry. Kolko noted that the blog was also designed to "...promote individual brands that work. When you find something that works, it is easy to promote it and sell it."
Advance Optical's online blog provides their existing and prospective customers with information about the various product releases, alerts users to product problems or backorders and provides a general place for users to comment about what is going on in the industry.
Advance Optical's experience with various lens types is also seen in the service it provides to customers. "Although Varilux is our lens of choice, we do our best to have access to every lens product so that we may be a 'supermarket' of lenses to best handle all of our customers needs," Kolko said. In addition to providing a wide range of lenses, Advance Optical also strives to educate their customers and prospective customers about what lens technologies are available and help them select the best lens for each job. In addition to their online blog, they are achieving this by providing seminars, lab tours and working one-on-one with their customers.
According to Advance Optical, their customers regularly call them to provide lens expertise for difficult patient prescriptions. "We have earned the trust of our customers through our lens recommendations," Kolko noted. By sharing their lens experience and knowledge with eyecare professionals, Advance is directly involved in increasing patient satisfaction with their eyewear, their greatest goal. --Samantha Toth
Advance Optical Sales Company
Arthur Kolko from Advance Optical Sales Company, in Rochester, N.Y. is an acknowledged lens guru. Over 30 years of experience in the optical industry has given him the knowledge and ability to provide as much product information as possible without discrimination to his customers. One of the most impressive communication tools Advance uses to provide information to their customers is its online blog. The online blog was designed to provide customers with the latest information in the lens industry. Kolko noted that the blog was also designed to "...promote individual brands that work. When you find something that works, it is easy to promote it and sell it."
Advance Optical's online blog provides their existing and prospective customers with information about the various product releases, alerts users to product problems or backorders and provides a general place for users to comment about what is going on in the industry.
Advance Optical's experience with various lens types is also seen in the service it provides to customers. "Although Varilux is our lens of choice, we do our best to have access to every lens product so that we may be a 'supermarket' of lenses to best handle all of our customers needs," Kolko said. In addition to providing a wide range of lenses, Advance Optical also strives to educate their customers and prospective customers about what lens technologies are available and help them select the best lens for each job. In addition to their online blog, they are achieving this by providing seminars, lab tours and working one-on-one with their customers.
According to Advance Optical, their customers regularly call them to provide lens expertise for difficult patient prescriptions. "We have earned the trust of our customers through our lens recommendations," Kolko noted. By sharing their lens experience and knowledge with eyecare professionals, Advance is directly involved in increasing patient satisfaction with their eyewear, their greatest goal. --Samantha Toth
