The Big news is finally here!

Introducing Crizal Avance' with Scotchgard Protector lenses:
The first lens that is made to stay clean - Essilor delivers uncompromised Anti-Reflective (AR) performance!

Effective Tuesday, January 15, 2008, Essilor is pleased to introduce our most advanced technology from Crizal lenses, the new Crizal Avance' with Scotchgard Protector lenses.

Nothing can get in the way of the clarity of new Crizal Avance' with Scotchgard Protector - the lenses that combine the superior performance of Crizal with the unmatched cleanability of Scotchgard Protector. Consumers know and associate Scotchgard Protector with protection and reliability. With 95% US consumer brand awareness, patients will ask your ECPs for Crizal with Scotchgard Protector lenses by name, and you are assured in providing the ultimate benefit - uncompromised clarity of vision.

Key Benefits
The new Crizal Avance' with Scotchgard Protector lens technology delivers:
- Lenses that are the easiest to clean AR lens on the market and stay cleaner even longer with an improved contact angle of 116 degrees
- Lenses start out and stay the easiest to clean even after 20,000 cleanings, defending the integrity of the AR efficiency and protecting the lens from scratches that can result from regular cleanings
 Lenses that combine the anti-static technology of Crizal Alize' with Clearguard and the improved cleanability of Scotchgard Protector to repel dust, dirt, fingerprints, oil and grease better than ever